World of Olfactory - Niche & Co.

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Niche & co

2 June 2021 / 565 / 0

Nice to meet you: I’m a nose!

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Interview to LUCA MAFFEI More and more fashionable, perfume is increasingly present and important in our life. The primacy belongs once again to Italy, home of fervent creativity and in recent years, home of new and innovative perfumery brands for the person and the environment. But what does it mean to... Continue reading

Niche & co

17 June 2020 / 2824

Do perfumes have personality?

World of Olfactory

The world of perfumes is complex and fascinating! To orientate yourself in this universe of beauty, enchantment, and wonders, we wanted to classify the scent into different olfactory families: a real guide capable of directing the mind and smell toward the choice of fragrances. Thinking that perfumes also have their own... Continue reading

Niche & co

17 June 2020 / 570

The sense of smell

World of Olfactory

Have you ever wondered how the sense of smell works? How does the perception of smell happen? How do we smell perfumes, plants, flowers, and plant materials? Flowers, plants, spices, fruits, herbs, and resins emit tiny molecules of an aromatic odorous substance that contain a massive amount of information. The “perfumed... Continue reading

Niche & co

16 June 2020 / 1218 / 0

What’s an artisanal Perfume?

World of Olfactory

Defining this particular sector of the international market is complex and fascinating, since it’s always subject to frantic changes in taste and style. The noun, Niche, means a cavity that is mysterious and known only by a few. “Niches” were once used by skilled master perfumers to preserve the precious and... Continue reading

Niche & co