Niche & co
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Nice to meet you: I’m a nose!

Luca Maffei
News
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Interview to LUCA MAFFEI More and more fashionable, perfume is increasingly present and important in our life. The primacy belongs once again to Italy, home of fervent creativity and in recent years, home of new and innovative perfumery brands for the person and the environment. But what does it mean to... Continue reading
Niche & co
Niche & co
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Do perfumes have personality?

various
World of Olfactory
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The world of perfumes is complex and fascinating! To orientate yourself in this universe of beauty, enchantment, and wonders, we wanted to classify the scent into different olfactory families: a real guide capable of directing the mind and smell toward the choice of fragrances. Thinking that perfumes also have their own... Continue reading
Niche & co
Niche & co
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The sense of smell

smell
World of Olfactory
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Have you ever wondered how the sense of smell works? How does the perception of smell happen? How do we smell perfumes, plants, flowers, and plant materials? Flowers, plants, spices, fruits, herbs, and resins emit tiny molecules of an aromatic odorous substance that contain a massive amount of information. The “perfumed... Continue reading
Niche & co
Niche & co
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What’s an artisanal Perfume?

Process of making perfumes
World of Olfactory
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Defining this particular sector of the international market is complex and fascinating, since it’s always subject to frantic changes in taste and style. The noun, Niche, means a cavity that is mysterious and known only by a few. “Niches” were once used by skilled master perfumers to preserve the precious and... Continue reading
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