Italian Olfactive Artistry success in Dubai: Onyrico and Anima Mundi Ccptivate the Middle East.

When the doors of the QUINTESSENCE at Beauty Middle East Dubai opened in late October, one theme quickly became unmistakable: the Middle East’s enduring fascination with the art, history, and craftsmanship of Italy. Among the most talked-about presences this year was Onyrico, joined by the evocative spirits of Anima Mundi and the newly expanded Anima Mundi Experience collection. Together, they formed one of the fair’s most compelling narratives—a dialogue between heritage and modern olfactive artistry.

Onyrico: a celebration of italian art, reimagined in marble

The spotlight was particularly on Onyrico, the house renowned for transforming Italian culture into perfume. Onyrico presented its collection dedicated to iconic Italian geniuses and artists, an olfactory tribute to the cultural pillars that have shaped the Italian imagination.

What immediately captured visitors was not only the unmistakable quality of the fragrances—rich, sculptural, and beautifully constructed—but also the striking marble caps, each carved to echo the soul of the perfume it crowns. No two are alike; each is a small stone sculpture, a tactile reminder of Italy’s deep relationship with material art.

In a region that reveres craftsmanship, luxurious materials, and storytelling, Onyrico’s marriage of marble and perfumery was a true revelation for some, and a delightful rediscovery for those already familiar with the brand, having previously been present in the area. Many attendees noted that the bottles “look like artifacts” or “pieces of Italian heritage” rather than simple packaging. The result was a steady stream of visitors to the booth, a true testament to the powerful impact Italian art has on the Middle East.

Anima Mundi and Cigno Nero Milano: between Emotion and Myth.

Alongside Onyrico, the timeless allure of Anima Mundi continued to enchant visitors.

The brand’s poetic approach—bridging mythology, spirituality, and introspection—felt particularly in tune with the audience in Dubai, who responded warmly to the emotional depth woven into each creation. Dusara, Ankh sun Amon and Pompeii have aroused deep interest and emotion. Many attendees described this perfume collection “fragrances with soul,” a sentiment that perfectly encapsulates Anima Mundi’s philosophy.

The enigmatic Cigno Nero Milano has distinguished itself as a symbol of originality thanks to its original packaging and transversal fragrances.

Anima Mundi Experience: Two New Worlds to Explore

Quintessence also marked the launch of two new olfactory journeys from the Anima Mundi Experience line: Shiro Tokyo and Borealis Night.

Shiro Tokyo transported visitors to a Japanese New Year’s Eve, enveloped in whispers of lavender powder, rice powder, snow accords, and the quiet spirituality of Inoki wood. Its purity and delicacy offered a moment of serenity amidst the chaos of the fair.

Borealis Night, meanwhile, provided the opposite emotional register—a deep, atmospheric immersion into a Lapland forest beneath the Northern Lights, complete with warm tea nuances, cardamom, and cold-air accords. Together, the two fragrances showcased the brand’s growing commitment to crafting fully immersive, narrative-driven olfactory experiences.

Both creations, created in collaboration with perfumer Bertrand Duchaufour, attracted considerable interest, especially from visitors eager for fragrances with a strong sense of place and the olfactory memories that evoke it, characteristics that are increasingly sought after in the niche segment.

The Middle East’s Enduring Love for Italian Craft

If one conclusion can be drawn from the fair, it is this: Italian culture, craftsmanship, and artistic heritage continue to exert a profound allure in the Middle East. Whether through marble, myth, or memory, the Italian brands present in Dubai demonstrated an ability to speak directly to the region’s refined sensibilities.

Onyrico’s triumph, in particular, reflects a synergy between two cultures that both celebrate beauty, artistry, and legacy. This success is not merely the result of strong design or sophisticated perfume compositions, but of a deeper affinity—a shared reverence for the timeless.