Defining this particular sector of the international market is complex and fascinating, since it’s always subject to frantic changes in taste and style.
The noun, Niche, means a cavity that is mysterious and known only by a few.
“Niches” were once used by skilled master perfumers to preserve the precious and delicate raw materials for their creations at ideal temperatures and away from prying eyes. Most probably, this is how the modern meaning of the perfume known as Niche was formed.
These Niche perfumes are conceived and created by professional “noses” or small companies which, far from the aggressive and mass style of commercial perfumery (mass market), pursue the impalpable inspiration of dreams, emotions, storytelling, and real or created, literary, artistic, or musical inspirations.
All this is expressed through the blended art of chemical elements through actual “olfactory symphonies” that can captivate the nose, mind, and heart of those who try them.
This desire to conceive a perfume not as a purchasing commodity but as a magnificent “personality apparatus” of the wearer, makes the difference from industrial production clear.
Not only that: the creation of a Niche perfume follows that impalpable desire of the creative nose to give the world a fragrance capable of narrating an exciting story with its aroma. This has been expertly assembled to generate passion, beauty, and wonder.
Commercial fragrances slavishly follow strict marketing laws.
The composition undergoes an accurate study to meet the taste of a vast audience that obeys the law of large numbers. It tepidly satisfies everyone without really being loved by anyone.
Substantially Niche perfumery and commercial perfumery differ in that Niche, unlike commercial, conceives of the fragrance not as a means of obtaining profit but as an instrument to persuade consciousness and heart. Therefore, it generates emotions, passions, beauty, and pure enchantment.
The main rule that the composing noses have in mind is to leave an indelible mark on the consciences of those who taste the aroma released by their creation.
Let yourself be overwhelmed by a new world capable of capturing your soul, heart, and mind.