Made in Italy

All the product are proudly manufactured in Italy.

HIGH QUALITY

All the perfumes are with a high concentration of the best raw materials.

LONG LASTING

All our fragrances are studied to have a long lasting quality.

DISCOVERY KIT

Free-of-Charge Discovery Kit in Europe (only shipping cost). Contact us for the rest of the World,

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Our product lines

Discover the world of essences from Niche & Co.

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Which fragrance suites your style the most?

A quick test to define which Niche & co. Essence is tailored on your persona.

Based on your mood, charm, attitude and aspirations, this test will help you identify the essence that best match your style.

Discover the Fragrance that define you.

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Our Discovery kit

If you still don’t know our  fragrances, we created something special:

the Discovery kit – sample kit gift

This Special kit was produced to have the chance to try all the scents before choosing your favorite fragrance.

We thought we’d offer it to you on a special promotional price.

(additional discount for multiple kit ordered. use: “Discovery-kit” promo code)

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who we are

Niche and Co.
The Maison was born in Switzerland in 2013, conceived and raised by Giorgio Biella and Emilia Armida Chinigò.

Emilia Armida Chinigò

an Italian graphic designer, has never been one to blindly follow rules and conventions. Even as a child, she used to dream of running away to lead her own free life. She sailed four many years in close contact with nature and the power of the sea.
She then resumed her journeys of about 5 months each, towards foreign and distant lands. Curiosity and innate empathy allow her to meet special people on her travels who enrich her life experiences.

Piergiorgio Biella

Giorgio lives abroad since many years.

. Freedom and independence: two values that he has always expressed in his life – and now more than ever.

The meeting with Emilia arrives at the exact moment when Giorgio is looking for a new and different kind of business.

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