Niche and Co.
The Maison was born in Switzerland in 2013, conceived and raised by Giorgio Biella and Emilia Armida Chinigò.
Emilia Armida Chinigò
an Italian graphic designer, has never been one to blindly follow rules and conventions. Even as a child, she used to dream of running away to lead her own free life. She sailed four many years in close contact with nature and the power of the sea.
She then resumed her journeys of about 5 months each, towards foreign and distant lands. Curiosity and innate empathy allow her to meet special people on her travels who enrich her life experiences.
Piergiorgio Biella
Giorgio lives abroad since many years.
. Freedom and independence: two values that he has always expressed in his life – and now more than ever.
The meeting with Emilia arrives at the exact moment when Giorgio is looking for a new and different kind of business.
If you were a poet or journalist, how would you describe yourself in short? Who is Emilia Chinigo? Emilia is a dreamer, a creative, very... Continue reading
Interview to LUCA MAFFEI More and more fashionable, perfume is increasingly present and important in our life. The primacy belongs once again to Italy, home... Continue reading
Days have become shorter. And the weather is starting to get colder. A time to be bold. To embody your personality. And now that we... Continue reading
Every day is the right day to celebrate love and one of the most beautiful things is the opportunity to surprise your loved one with... Continue reading
Wearing a perfume is like slipping into an aromatic garment, a personal choice, especially if you are looking for the finest men’s fragrances. It takes... Continue reading