If you still don’t know our fragrances, we created something special:
the Discovery kit – sample kit gift
This Special kit was produced to have the chance to try all the scents before choosing your favorite fragrance.
We thought we’d offer it to you on a special promotional price of 20 euro.
(additional discount for multiple kit ordered. use: “Discovery-kit” promo code)
who we are
Niche and Co.
The Maison was born in Switzerland in 2013, conceived and raised by Giorgio Biella and Emilia Armida Chinigò.
Emilia Armida Chinigò
an Italian graphic designer, has never been one to blindly follow rules and conventions. Even as a child, she used to dream of running away to lead her own free life.
And the day came for her desire to come true! She left home and her job to live on a sailboat in the South of France, finally tasting the long-awaited freedom.
She sailed four years in close contact with nature and the power of the sea, knowing very special people and enjoying her freedom, but she felt the desire to push her horizons even wider.
Years ago he has been naturalized as a Swiss national – the country that he loves deeply because it has been free and independent for over a thousand years. Freedom and independence: two values that he has always expressed in his life – and now more than ever. His experiences as an entrepreneur goes from food production to commercial distribution, from gold and precious stones to art object.
The meeting with Emilia arrives at the exact moment when Giorgio is looking for a new and different kind of business.