Made in Italy

All the product are proudly manufactured in Italy.

HIGH QUALITY

All the perfumes are with a high concentration of the best raw materials.

LONG LASTING

All our fragrances are studied to have a long lasting quality.

DISCOVERY KIT

Free-of-Charge Discovery Kit in Europe (only shipping cost). Contact us for the rest of the World,

Choice of the month

Charme & Safe Kit – fragrance and face mask

Charme & Safe is a kit composed by a special fresh, powdery, musky and seductive perfume Glam Spirit, that will captivate you from the first moment and the BeSafe mask, available in 10 different designs. Thanks to its high percentage of alcohol, it not only perfumes, but protects, cleans and sanitizes.

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Ingenium – SPECIAL EDITION

€45.00 – €215.00

Artimitia

€45.00 – €215.00

Rossa Boheme

€45.00 – €200.00

Tau

€45.00 – €200.00

Our product lines

Discover the world of essences from Niche & Co.

Which frangrance suites your style the most?

A quick test to define which Niche & co. Essence is tailored on your persona.

Based on your mood, charm, attitude and aspirations, this test will help you identify the essence that best match your style.

Discover the Fragrance that define you.

Start the Test!

Our Discovery kit

If you still don’t know our  fragrances, we created something special:

the Discovery kit – sample kit gift

This Special kit was produced to have the chance to try all the scents before choosing your favorite fragrance.

We thought we’d offer it to you on a special promotional price of 20 euro.

(additional discount for multiple kit ordered. use: “Discovery-kit” promo code)

who we are

Niche and Co.
The Maison was born in Switzerland in 2013, conceived and raised by Giorgio Biella and Emilia Armida Chinigò.

Emilia Armida Chinigò

 an Italian graphic designer, has never been one to blindly follow rules and conventions. Even as a child, she used to dream of running away to lead her own free life.

And the day came for her desire to come true! She left home and her job to live on a sailboat in the South of France, finally tasting the long-awaited freedom.

She sailed four years in close contact with nature and the power of the sea, knowing very special people and enjoying her freedom, but she felt the desire to push her horizons even wider.

Piergiorgio Biella

Years ago he has been naturalized as a Swiss national – the country that he loves deeply because it has been free and independent for over a thousand years. Freedom and independence: two values that he has always expressed in his life – and now more than ever. His experiences as an entrepreneur goes from food production to commercial distribution, from gold and precious stones to art object.

The meeting with Emilia arrives at the exact moment when Giorgio is looking for a new and different kind of business.

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