Interview with Michele Marin, independent and proudly Italian perfumer among the most intriguing in the niche perfumery scene. Continue reading
Discover the world of essences from Niche & Co.
Our product lines
Which fragrance suites your style the most?
A quick test to define which Niche & co. Essence is tailored on your persona.
Based on your mood, charm, attitude and aspirations, this test will help you identify the essence that best match your style.
Discover the Fragrance that define you.
Our Discovery kit
If you still don’t know our fragrances, we created something special:
the Discovery kit – sample kit gift
This Special kit was produced to have the chance to try all the scents before choosing your favorite fragrance.
We thought we’d offer it to you on a special promotional price.
(additional discount for multiple kit ordered. use: “Discovery-kit” promo code)
who we are
Niche and Co.
The Maison was born in Switzerland in 2013, conceived and raised by Giorgio Biella and Emilia Armida Chinigò.
Emilia Armida Chinigò
an Italian graphic designer, she has never been a person who blindly follow rules and conventions. At the age of 28 he left home and work, to live on a sailboat in the south of France: for four years he sailed and lived in deep contact with nature and the power of the sea, until she felt the desire to expand more her horizons.
She decided to come back to Italy, and resume the job she loved, but she also decided to take 4 months of the year to travel all around the world. For 15 years she travelled to discover traditions, philosophies, colors, flavors and scents of different lands: Greece, Turkey, Syria, Jordan, Lebanon, Saudi Arabia, Yemen, Iran, India, Nepal and Thailand, South America, Africa.
She discovered niche perfumery by chance: the love that she always had for perfumes brought about a change in her. She studies a lot and she made from her passion her business.
Piergiorgio Biella
Years ago he has been naturalized as a Swiss national – the country that he loves deeply because it has been free and independent for over a thousand years. Freedom and independence: two values that he has always expressed in his life – and now more than ever. His experiences as an entrepreneur goes from food production to commercial distribution, from gold and precious stones to art object.
The meeting with Emilia arrives at the exact moment when Giorgio is looking for a new and different kind of business.
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